Showgirls

Jerky, jerky everywhere!

The perky demo squad! Friendly AND savvy!

The perky demo squad! Friendly AND savvy!

Perky Jerky is a company that knows what branding really means. From the giant camper they parked in the middle of the show floor to the delightful band of product-savvy “jerkettes” who were handing out samples to the jerky-covered man (below on right) who walked the show floor, practically daring people to rip the sample packs off his body, the entire show presence screamed out “This is way beyond jerky!”

Accessible samples

Accessible samples

And, as we all know, the people in the booth and the story behind the brand are as important as the display  itself. Perky Jerky Chairman of the Herd (aka CEO) spent time with me, telling the story of how he started the business. I’ll be writing  more about that in my Huffington Post column (along with tales of other jerky and corny entrepreneurs).

Small & mighty

The entrepreneurs of the snack world are a passionate bunch. And I had the pleasure of meeting some of the names and people behind the new — and growing — brands.

Creating a new business is tough, and in the food world you have to have taste (literally), buzz, distribution, and courage. Here are just some of the folks I met. Buy their products and spread the word please. Not only do they make good food, they are good people!

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