Posted by nancy on July 11th, 2014 at 6:04 pm
The Retail Experience Some exhibitors really think through every aspect of their public presentation -- from what the product is named and how it looks on the shelf, to how they showcase it their booth, to even how their staff dresses to demo the product line. Retailers can be confident that the products will "show well" as well as taste good. Booth Bravado Wink, Sweet Riot, Lola Granola, and BumbleBerry Farms and Goodie Girl Tribeca deserve special mention here. They created displays that com...
Posted by nancy on June 19th, 2014 at 6:13 pm
Looking good enough to eat!
The food itself was beautiful. But space was limited Glamming up goodies on a small round table could present a challenge. But these companies made their presentations extra-awesome:
Dave's Killer Bread turned bread into an art form. Not only is their packaging way beyond "white bread blah," they really know how to integrate their brand into everything from tee shirts to guitar picks to non-traditional brochures.
We've heard of salad bars and sundae bars b...
Posted by nancy on June 9th, 2014 at 5:50 pm
Everyone loves a stuffed fox.
Well, maybe not everyone. But a lot of people stopped and took pictures of this little guy, as well as the many characters (human, beast, and other) that sat on the floor. What better way than this to promote a book with "Taxidermy" in the title?
As long as we're on inanimate objects...
True confession -- I have a soft spot for puppets. You love the book? Now you can make the characters come alive through puppetry. Now why didn't the publishers of 50 Shades...
Posted by nancy on May 22nd, 2014 at 9:43 pm
Some of our favorite displays are the simplest.
It's easy for big companies to show up and dazzle. But new and small companies are often challenged to create booths that beg to be entered.
Here are some highlights:
Stuff n Mallows (aka the Marshmallow Guys) encouraged visitors to make their own S'mores...yum!
NutWhats' display included a simple and elegant "tree" filled with business cards
Quinn Popcorn didn't bring their giant and clever booth to the show, but their smaller versio...
Posted by nancy on March 20th, 2014 at 10:18 pm
New Takes on Old Traditions
What's always fascinating about the trade show floor is the interesting mix of "old camp standards" (like wood kits and rocketry) and new age activities and trends.
Be Gruvy...be Frocket-y...Be Clean
Being safe from the sun has never been more stylish with cool sun-safe duds from Gruvy Wear, including this matching skirt and top.
Campers can wear their hearts on their sleeves AND on their pockets. More than 100 variations on shirt pockets are the brain...
Posted by nancy on November 1st, 2013 at 7:27 pm
Glitz and Glam!
Glitz and glam were all the rage at this year’s BizBash! it sent our heads spinning looking at booth after booth; each one was more decked out than the next! Some of the coolest booths used their own products/services to make their booth stand out. Lights, fabric panels, stilt walkers, and even umbrellas (check out PBG’s LEDecor booth below!) can really add some wow factor! Some of the booths even made you do a double take! (Penny England as a “Sculpture” of The Statu...
Posted by nancy on July 3rd, 2013 at 8:36 pm
Food and fashion are both "passion categories" and clever exhibitors combined the two. Here are just a few of the awesome examples of how booth people broke the mold and wore their brand colors to attract attention. Gives a whole new meaning to "good taste!"
And, of course, we saw a few truly stand-out displays --- many of which were constructed on a tight budget.
Posted by nancy on March 7th, 2013 at 3:31 am
The unsung heroes of New York are (along with police and firefighters) the restaurant owners! They, along with food service, summer camp, nursing home, and other “institutional” buyers swarm to this show every year, hungry for new ideas. “Top Chef” on Bravo has taught us all about the difference between the front of the house, the back of the house, and in-the-kitchen drama. So, every year we look forward to grazing the aisles with fellow foodies and related businesses. This ye...
Posted by nancy on October 25th, 2012 at 4:35 pm
Can’t afford a high-tech, highly-produced booth? Use your product to decorate your booth instead! Rhinestones, fabric panels, stacks of chairs, and even candy (check out PayPal’s booth!) can add a splash of color and excitement to your display. If you don't feel comfortable making the leap with real ink, you can always opt for glitter instead! (Check out my own Glittertoo down below)
Interactivity is a sure-fire way to drive traffic to a booth. Games, photos (see Best of Show), and surpr...
Posted by nancy on June 22nd, 2012 at 6:07 pm
The Fancy Food Show means Fancy Displays! While many booths boasted colorful products or costumed mascots to reel customers in, a few companies went above and beyond with their elaborate, dazzling presentation. Check out some of our favorites below!
It seemed as if you simply couldn't escape the aisles and ailes of different oils from practically every country in the Western Hemisphere. After trying endless varieties of chips and salsa, we dove into the olive oils, complete with hints of cit...