Posted by nancy on July 11th, 2014 at 6:07 pm
Some show organizers and exhibitors realize that the media these days can make or break new brands. The press room was flawlessly run by The Specialty Food Association and I was handed a simple guide to show news, saving me tons of time. The shelves were well-stocked with some of the most creative press kits I've seen in ages. The organizers made covering the show easy as pie!
And, if you want to influence taste-makers, what better way than to give them a taste of their product...
Posted by nancy on May 22nd, 2014 at 9:02 pm
Well, it's really not gossip.
But it's behind the scenes. Most trade show visitors don't get to go into the press room. But now that I write this blog, I have media cred and am allowed "behind the curtain." (I used to work in the trade show industry, so I've been in many a press room -- but as an organizer or exhibitor, not as an actual press person.)
One word -- WOW! Actually two words -- WOW and YUM!
The National Confectioners Association made life super-easy for anyone writing about ...
Posted by nancy on November 1st, 2013 at 7:11 pm
Going to a trade show can be overwhelming right from the start….those lines to enter can be crazy! BizBash IdeaFest worked its way around that issue with the app EventBrite! If you downloaded the app on your iPhone, you got to feel like an ultra VIP, scan the code on your phone and receive your badge right away! I got into the event in less than a minute. What a great way to start off: fast efficient, and modern!
Posted by nancy on July 3rd, 2013 at 5:35 pm
Despite the use of technology in marketing trade shows, we were disappointed with the fact that high-tech gizmos and gadgets are not necessarily being used to deliver better customer service. The wait for badges the first day (despite the fancy-schmancy barcode system) was exhausting, and exhibitors needed to remove badges from their plastic holders to scan them. We are hungry for the day when technology can really make life better, faster, and cheaper! We loved the recharging station, however...
Posted by nancy on March 7th, 2013 at 3:31 am
The unsung heroes of New York are (along with police and firefighters) the restaurant owners! They, along with food service, summer camp, nursing home, and other “institutional” buyers swarm to this show every year, hungry for new ideas. “Top Chef” on Bravo has taught us all about the difference between the front of the house, the back of the house, and in-the-kitchen drama. So, every year we look forward to grazing the aisles with fellow foodies and related businesses. This ye...
Posted by nancy on October 25th, 2012 at 5:13 pm
Everyone hates registration lines. This year’s event featured super-express and high-tech registration. Greeters simply scanned a bar code on our smart phones, and we had our badges within minutes. More time on the show floor…less time staring at the back of someone’s head in an endless registration line!
Posted by nancy on June 22nd, 2012 at 6:21 pm
It's always time for dessert! The combination of familiar snacks and desserts was one of the biggest trends we noticed while scouring the endless aisles of food. Items like Cookie Chips from HannahMax Baking (hannahmax.com) reminded us of potato chips, but with the classic cookie taste. Seth Greenberg (www.browniecrunch.com) had a similar take on the idea, by creating a crunchy brownie that looks like a dark, yet delicious, cracker. ...
Posted by nancy on October 18th, 2010 at 3:16 pm
The newest, not necessarily the coolest trends buzzing in the comic world
Women superheroes. As much as it sounds great, it’s not. We have seen our fair share of sex appeal rather than heroism.
Girls Go Glam Rock: Bandai's K-ON, a four-girl band based on a comic series about a four Japanese high school girls who join their school’s light music club to save the abolition of music. They definitely rocked the floor!
High priced comic books: There were numerous comic boo...
Posted by nancy on July 28th, 2010 at 8:10 pm
Peep Show: Behind-the-Scenes Gossip..What seems to be new, hot and trendy?
Fair Trade: We love products that have good souls as well as good taste.
Kicking Horse Coffee: The story, which begins with “What are you two schmucks going to do with your life?” follows the company from blending coffee in their garage (no lie) to producing organic, shade-grown Fair Trade coffees in tantalizing flavors that taste good and “do good.”
Sweet Ella’s is totally made-in-the-USA...