Posted by nancy on July 11th, 2014 at 6:08 pm
The people who are serving the food (and how they serve it) can make all the difference!
Foodies Who Care
Mamma Chia herself (Janie Hoffman) "adopted us" as if we were her own little chia kids and served us shots of chia-infused beverages while sharing her health and business philosophies.
Another woman who is giving back while growing her brand is Barb ("bobbysue") Kobren of Bobbysue's Nuts. The nuts may be small, but her heart is big, as evidenced by her wonderful welcome to her boo...
Posted by nancy on June 19th, 2014 at 6:17 pm
The people behind the food are as unique as the food itself.
Food with a mission always warms our hearts and our stomachs. These peanut butter and chocolate "pups" were not only cute and edible, but Gearharts Fine Chocolates donates a percent of every sale to Companions for Heroes.
And while we're talking about peanut butter, we'd like to give a huge shout-out to the woman at the BetterBody Foods booth, who was so warm, friendly, and informed that we could have spent hours at her table, ...
Posted by nancy on June 9th, 2014 at 5:42 pm
Companies that give back -- and the people behind them -- are the rock stars of any industry.
Todd Lawter's company Out of Print donates a book for every product sold. His company's booth giveaway was a classic -- Farenheit 451 matches, imprinted with Ray Bradbury's quote "It was a pleasure to burn" and "Read and Destroy."
Capturing imagination is what reading is all about. What else can help bring back reading, story telling and the written word?
The Storymatic presents "six t...
Posted by nancy on May 22nd, 2014 at 9:22 pm
If you're going to name a product after yourself, you'd better be appetizing!
And these folks certainly were. Cool, gracious, and fun.
Justin's Nut Butter, Duke's, and Sheila G's Brownie Brittle, and JimmyBar! are not only great products, but Justin, Duke, Sheila and Jimmy are all great people. If you're going to name your business after yourself, being present at a show and interacting with your fans provides that human touch. Seeing the face behind the brand gives this consumer confide...
Posted by nancy on March 20th, 2014 at 8:24 pm
There's an App for That! (And these folks created it.)
Although technology is frowned upon at camp (so that kids can focus on fun, nature, and people!), innovative companies are creating ways to use technology to save time, money, and even lives.
Some of our faves at this year's show:
Michael Ambrose, M.D. is the Owner/Director of CampDoc.com, an electronic health record system that helps camp staff file and access camper information.
Touro University Nevada's MS in Camp Administrati...
Posted by nancy on November 6th, 2013 at 7:11 pm
There's a new show girl in town! I'm Gabby, a newbie to the show circuit. With the fabulous help and guidance of the original show girl, Nancy, I am starting to explore the world of trade shows and events - and I'll be sharing my experiences here with you!
So far I have been able to walk the floors of the New York Small Businesses Trade Show and BizBash Idea Fest 2013, and I have to say it is wild and exciting out there! As Nancy says, strange and wonderful things happen at shows, and I will ...
Posted by nancy on November 1st, 2013 at 7:40 pm
Smile For the Camera!
With all of the new technology there was to offer at Biz Bash the biggest hits were oldies but goodies….photo booths! People love to ham it up for the cameras and nowadays there are so many ways to keep and share your pictures! Whosevent lets you email, facebook, or tweet your photos as the hard copy prints out simultaneously (@replies and #hashtags to the event are included in the posts….great for social media visability!).Motorbooth went high tech with the photo...
Posted by nancy on July 3rd, 2013 at 2:41 pm
We could just as easily have called this "Best of Show" because we were truly impressed! We've all heard the term "personal branding," and it came alive as company owners worked their own booths, chatted with their fans, handed out samples and demonstrated that they are real people and not just faces and names on labels.
A special shout-out to Brad, Justin, David, Kathie, Dave and countless others who serve as the faces and voices of their brands.
Posted by nancy on October 25th, 2012 at 6:49 pm
Kudos to Elizabeth Beskin of Fifth Avenue Digital! One of the most brilliant industry ideas was found at the International Special Events Society booth. Everyone who joined the Association was eligible for a professional-quality headshot, complete with make-up and styling. Attendees enjoyed a special perk for joining the organization. It sure beat those boring tables with just printed membership materials and blah-blah!
5th Avenue Digital and ISES were much more popular when they decided to...
Posted by nancy on June 22nd, 2012 at 6:52 pm
There was no shortage of standout individuals behind the booths, including celebrity chefs, enthusiastic small-business owners and even one of the chefs that works at the White House! Great, tasty food is one thing, but when the person that makes the incredible food is a rockstar as well, then nobody leaves hungry!
Here we are with Chef Guy Mitchell, a guest chef at the White House and Vice President's Residence (www.thewhitehousechefs.com). He was fun, charismatic and knew how...