Posted by nancy on October 25th, 2012 at 6:49 pm
Kudos to Elizabeth Beskin of Fifth Avenue Digital! One of the most brilliant industry ideas was found at the International Special Events Society booth. Everyone who joined the Association was eligible for a professional-quality headshot, complete with make-up and styling. Attendees enjoyed a special perk for joining the organization. It sure beat those boring tables with just printed membership materials and blah-blah!
5th Avenue Digital and ISES were much more popular when they decided to...
Posted by nancy on October 25th, 2012 at 5:13 pm
Everyone hates registration lines. This year’s event featured super-express and high-tech registration. Greeters simply scanned a bar code on our smart phones, and we had our badges within minutes. More time on the show floor…less time staring at the back of someone’s head in an endless registration line!
Posted by nancy on October 25th, 2012 at 4:35 pm
Can’t afford a high-tech, highly-produced booth? Use your product to decorate your booth instead! Rhinestones, fabric panels, stacks of chairs, and even candy (check out PayPal’s booth!) can add a splash of color and excitement to your display. If you don't feel comfortable making the leap with real ink, you can always opt for glitter instead! (Check out my own Glittertoo down below)
Interactivity is a sure-fire way to drive traffic to a booth. Games, photos (see Best of Show), and surpr...
Posted by nancy on October 25th, 2012 at 4:30 pm
Empty booths make us sad. Exhibitors who have to cancel at the last minute should either donate their booths to charity or a start-up company, or at least take down their company sign.
Sometimes manned booths can appear empty too. Talking on your cell phone or to your booth-mate is a major trade show no-no.
We see a lot of chairs, but nobody to talk to!...
Posted by nancy on October 25th, 2012 at 3:22 pm
Photo booths are like theONswitch itself, bright and timeless. At first glance (or first flash) they may seem narcissistic…but the reality is that photo booths create a great opportunity for event attendees to bond, share, and enjoy.
They combine the best of old-fashioned photography with the miracles of next-gen technology. Some of the exhibitors sent us our photos via email, or shared them on Facebook via iPads. Those were our faves! We also loved the two FlipBook companies, who inst...
Posted by nancy on October 25th, 2012 at 3:04 pm
BizBash IdeaFest 2012 is one of our favorite shows! Why? Because it’s an event that’s all about events! And why do we love events? Because they combine some of our favorite things…
Human connection. We hope that never goes out of style!
Creativity and entertainment. People remember experiences, not stuff. The event industry is all about creating memorable, entertaining, awe-inspiring, delicious, delightful, and sometimes educational experiences for guests.
Versatility. From corpo...