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Food Fete New York 2014: Gaffes & Snoozes
Posted by nancy on June 19th, 2014 at 6:18 pmKnow your product, love your product, but please don't force your product (or bag) on me! We were so impressed by the level of enthusiasm most exhibitors showed -- gushing about their tasty treats like cute newborn babies. Most of the exhibitors made you want to gobble up their wares with gusto, telling fabulous stories about content, origin, back-story, and more. But one simply forced a sample into our hands, while another insisted we try the product, even though it contained something... -
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Food Fete New York 2014: Divas and Rock Stars
Posted by nancy on June 19th, 2014 at 6:17 pmThe people behind the food are as unique as the food itself. Food with a mission always warms our hearts and our stomachs. These peanut butter and chocolate "pups" were not only cute and edible, but Gearharts Fine Chocolates donates a percent of every sale to Companions for Heroes. And while we're talking about peanut butter, we'd like to give a huge shout-out to the woman at the BetterBody Foods booth, who was so warm, friendly, and informed that we could have spent hours at her table, ... -
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Food Fest New York 2014: Best of Show
Posted by nancy on June 19th, 2014 at 6:14 pmBooze. Cocoa. Booze + Cocoa. Now add jalapenos, men in straw hats, and a bartender who doesn't scrimp on the pour. Of course we're compelled to pronounce Solbeso Best of Show. Plus, their brand ambassador really knew the product. And they served in REAL glasses. After an hour of eating and drinking out of plastic, it was a welcome touch. ... -
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Food Fete New York 2014: Awesome Displays
Posted by nancy on June 19th, 2014 at 6:13 pmLooking good enough to eat! The food itself was beautiful. But space was limited Glamming up goodies on a small round table could present a challenge. But these companies made their presentations extra-awesome: Dave's Killer Bread turned bread into an art form. Not only is their packaging way beyond "white bread blah," they really know how to integrate their brand into everything from tee shirts to guitar picks to non-traditional brochures. We've heard of salad bars and sundae bars b... -
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Food Fete New York 2014: Media Munchies
Posted by nancy on June 19th, 2014 at 6:08 pmWhat a night! What a feast! Food companies (and the journalists who love them) met one evening. The format was elegant tabletop displays. The booze flowed, thanks to PR sponsor Colangelo PR and new beverage company Solbeso (see "Best of Show"). The keyword seems to be FREE these days (and we don't just mean free samples). Gluten-free, dairy-free, and sugar-free. But certainly not taste-free....
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