Posted by nancy on July 11th, 2014 at 6:09 pm
You are ALL the best!
Picking just one exhibitor this year was next to impossible. So we won't.
Wink was, by far, one of the best new companies. Their frozen dessert products are free of gluten, dairy, and nuts (but not free of taste), and their display was jam-packed with personality, creativity, and joy. Plus, the team is all under 30. From their imaginative booth to their enthusiastic sales team, their show presence was everything a booth should be. We loved it!
Posted by nancy on July 11th, 2014 at 6:08 pm
The people who are serving the food (and how they serve it) can make all the difference!
Foodies Who Care
Mamma Chia herself (Janie Hoffman) "adopted us" as if we were her own little chia kids and served us shots of chia-infused beverages while sharing her health and business philosophies.
Another woman who is giving back while growing her brand is Barb ("bobbysue") Kobren of Bobbysue's Nuts. The nuts may be small, but her heart is big, as evidenced by her wonderful welcome to her boo...
Posted by nancy on July 11th, 2014 at 6:07 pm
Some show organizers and exhibitors realize that the media these days can make or break new brands. The press room was flawlessly run by The Specialty Food Association and I was handed a simple guide to show news, saving me tons of time. The shelves were well-stocked with some of the most creative press kits I've seen in ages. The organizers made covering the show easy as pie!
And, if you want to influence taste-makers, what better way than to give them a taste of their product...
Posted by nancy on July 11th, 2014 at 6:04 pm
The Retail Experience Some exhibitors really think through every aspect of their public presentation -- from what the product is named and how it looks on the shelf, to how they showcase it their booth, to even how their staff dresses to demo the product line. Retailers can be confident that the products will "show well" as well as taste good. Booth Bravado Wink, Sweet Riot, Lola Granola, and BumbleBerry Farms and Goodie Girl Tribeca deserve special mention here. They created displays that com...
Posted by nancy on July 10th, 2014 at 10:47 am
Actually YUM and WOW!
The Fancy Food Show is one of our faves. It's like Xmas and Halloween trick or treating rolled into one. So many surprises were found this year, as we walked the aisles, taking in the gifts of the farm, factories, and start-up kitchens and enjoying the festive booths and costumes. And, of course, the food was amazing too!
What were some of this year's top trends?
Ancient grains like quinoa and chia
Jerky, jerky and more jerky (s...